In spring 2020, just as they were hitting their stride at the start of the season, many farmers were suddenly faced with a market picture drastically changed by the arrival of COVID-19, and the subsequent shutdown of farmers markets and shuttering of restaurants. Many not only had to “build a new plane as they flew it,” they did so while flying into a hurricane with no radar. Three farmers at three very different scales talked about their challenges, successes, and lessons learned as they made their lightning-fast pivots to adapt to the pandemic. They spoke at the New York winter conference.
A small farm moves online over one weekend
Before the pandemic, 90% of sales from the 1.5-acre Lovin’ Mama Farm in Amsterdam, New York, were through farmers markets. “On March 13th, we found that all of our markets were cancelled,” said co-owner Corinne Hansch. But with hoop houses full of over-wintered greens, they had produce that couldn’t wait.
[Read more…] about Lightning-fast Pivots Kept Three Farms Thriving in the Face of the Pandemic